Concord was founded in Biel, Switzerland in 1908. The Corporation acquired the traditional Swiss luxury brand in the early 1970's, and has now relaunched Concord as a dynamic, highly original niche brand. Concord has been transformed by a dramatic surge in innovation and creativity, unveiling a new identity that moves away from its roots. With the energy of MGI Luxury Group as its driving force, the brand is embracing the challenge of a bold repositioning strategy that breaks with its past. The way to unconventional, resolutely forward-looking creativity was paved by the initial creation C1, soon followed by the striking C1 WorldTimer, and the remarkable C1 Tourbillon Gravity – the first representative of the brand's new development concept, the C Lab Series. (www.clabseries.ch) Emblematic and radical in many ways, these highly technological timepieces epitomize Concord’s new focused direction – to cultivate uniqueness, reinvent performance and make exclusivity a touchstone in all its ambitious endeavors. To learn more, www.concord.ch.