MVMT was started in 2013 through an organic crowdfunding effort by college buddies Jake and Kramer. Inspired by the go-getters, the innovators, the dreamers these collections are built for adventuring, creating, and daring to disrupt the norm. Above all else, MVMT is driven by the dream of enlivening the ultimate mission: to inspire you to live life on your own terms. Movado Group added MVMT to the family in 2018.